Keep Stores Clean and Shoppers Happy this Holiday Season

Cleanliness affects the shopping process and can ultimately impact sales.

Your retail business may have great merchandise, but if your store is dirty customers may take their money elsewhere. Ninety-nine percent of U.S. customers report that factors such as unpleasant odors and dirty restrooms and fitting rooms can negatively affect their shopping experience. In a competitive market, retailers can’t afford to have a dirty shop.

Shoppers will always prefer a clean retail store over a dirty one. An establishment that’s not clean can make customers uncomfortable and cause them to cut their shopping experience short. However, if a retail store has been properly cleaned and maintained, visitors are more inclined to continue browsing. And the longer customers spend browsing in a store, the more likely they are to make a purchase.

So keep your store tidy and clean to create an inviting environment that is welcoming to guests and stimulates the shopping process. With increased store traffic around the holidays, focus on these key areas to create a more positive shopping experience:

Entrances

Establish the right tone the moment customers walk in the door. Ensure entrances are clean and inviting. Trap moisture and dirt from shoes with strategically placed floor mats at entrances. Mats also improve safety for guests by helping prevent slippery puddles from rain and melted snow. Be sure to clean entrance areas at least daily, if not several times throughout the day, to ensure a great first impression.

Aisles

Simply sweeping or quickly vacuuming aisles is usually not enough to keep your product aisles fresh and spotless during the holiday season. Turn to Clarke’s line of compact auto scrubbers, vacuums, and carpet extractors to efficiently and effectively clean floors in a single pass.

 

Fitting rooms

Eighty percent of a customer’s buying decision happens in the fitting room—a great incentive to keep them spotless. Don’t make your guests dodge fitting room dust bunnies while trying on clothes. Vacuum fitting room floors regularly and keep mirrors free of dust and fingerprints.
 

Restrooms

Restroom cleanliness can strongly influence customers’ overall perceptions of your store and products. Create a cleaning schedule among employees to ensure that bathroom floors, stalls, sinks and trash receptacle areas are frequently checked and kept sparkly clean.
 

Aroma

Does your store "smell clean?” Shoppers can make an assumption about whether a store is clean based on what they smell. Turn to green cleaning solutions to create a fresh aroma without the harsh odor of chemicals.

Shopping can be stressful, especially around the holidays. Focus on keeping these key areas spotless to create an inviting environment for shoppers this holiday season.

The New Clarke: Tough Just Got Easier to Afford

Clarke is redefining the price of pure cleaning power with some affordable new additions: Clarke Pro products. Clarke Pro cleaning equipment gives Clarke customers more options for basic, reliable machines at a fraction of the cost. For cleaning staff with small budgets and little time to train on equipment, the new extended Clarke portfolio has all the answers. 

Of course, Clarke's scrubbers, extractors, sweepers, vacuums, burnishers, polishers and wet/dry equipment still deliver top-quality performance and efficiency for professional cleaners and contractors. The rugged durability of every Clarke machine is well known throughout the industry and carries on the nearly century old tradition of Clarke products being the best built, best-backed commercial floor equipment available.

But it's only worth building a machine that lasts if it features the kind of impressive performance that's worth keeping around. That’s why Clarke pioneered BOOST® orbital scrubbing, which can save up to 70% in solution, extend pad life by 40% and cut labor times in half. With that kind of cleaning power and efficiency, Clarke customers will appreciate just how long their machines last as well.

From high schools and hospitals, to office buildings and retail space, for virtually any budget and every floor cleaning need, the new Clarke has a winning cleaning solution for everybody.