Nilfisk to Move Americas Headquarters to Brooklyn Park, Minn.

Nilfisk, one of the world’s leading manufacturers of professional cleaning equipment, today announced that it is moving its Americas headquarters from Plymouth, Minn., to Brooklyn Park, Minn.

For the past 28 years, Nilfisk has maintained its Americas headquarters in Plymouth, most recently in a 216,000-square foot facility located near the intersection of Minnesota State Highway 55 and 21^st Avenue North. With its current lease set to expire in April of 2016, the company has opted to build a new 182,000-square foot facility in Brooklyn Park’s Northcross Business Park.

“With our lease expiring, we saw an opportunity to assess our needs as it relates to production capacity and work flow and determine if our current facility was sufficiently meeting those needs. In the end, we decided that a new custom-built facility would serve us better, not just for today but for well into the future,” said Diane Lapp, CFO of Nilfisk Americas. “Not only will our new facility better serve our employees, but it will allow us to further enhance our ability to provide world-class products and service to our customers.”

Lapp added that the move, which will begin in the fourth quarter of 2015 and be complete by the first quarter of 2016, will include all current Plymouth-based employees, approximately 300, and all operations as they exist today, including manufacturing and production, sales and marketing, R&D and product management, and corporate services.

Northcross Business Park is located at the intersection of Minnesota State Highway 610 and U.S. Highway 169, just 12 miles from Nilfisk’s current location. Nilfisk is working with United Properties and Pope Architects to develop and design its new space.

About Nilfisk

Nilfisk is one of the world’s leading manufacturers of professional cleaning equipment with around 5,250 employees and an annual turnover of EUR 881M. Based on a century of cleaning expertise, we develop and manufacture high quality products that represent the latest technology and innovation and offer the broadest product portfolio in the industry. Nilfisk has sales companies in 45 countries around the world and with an additional strong distributor network Nilfisk markets and sells its products in more than 100 countries worldwide. Nilfisk is a part of the NKT Group.

Nilfisk-Advance Changes Corporate Name, Brand to Nilfisk

Nilfisk-Advance, one of the world’s leading manufacturers of professional cleaning equipment, today announced that it has changed its corporate name and brand to Nilfisk. The change is designed to create a stronger alignment with the company’s global product brands while increasing brand awareness for Nilfisk customers.

“In changing our name, we are reducing complexity in our branding and simplifying our overall brand hierarchy to make it easier to understand for our end-customers and dealers across the world,” said Jonas Persson, president and CEO of the Nilfisk Group.

According to Jeff Barna, senior general manager and president of Nilfisk-Americas, removing Advance from the corporate name and brand in no way diminishes the importance of the Advance product brand. “We will continue to leverage the strong heritage and history of the Advance, Clarke, and Viper brands as we market and sell them throughout the Americas,” he said. “This new corporate identity provides an exciting opportunity to support Nilfisk’s future market strategy and further position the company as a global market leader.”

Barna added that the change does not impact the company’s current product brands or brand names, nor the company’s go-to-market approach with dealers and end-users.

A new Nilfisk corporate visual identity will be unveiled in April; over the course of the year, Nilfisk will update websites, marketing materials, back office systems, legal conditions, etc. to reflect the change.

Nilfisk is one of the world’s leading manufacturers of professional cleaning equipment with around 5,500 employees and an annual turnover of EUR 918M. Based on a century of cleaning expertise, we develop and manufacture high quality products that represent the latest technology and innovation and offer the broadest product portfolio in the industry. Nilfisk has sales companies in 45 countries around the world and with an additional strong distributor network Nilfisk markets and sells its products in more than 100 countries worldwide. Nilfisk is a part of the NKT Group.