Cleanliness affects
the shopping process and can ultimately impact sales.
Your retail business
may have great merchandise, but if your store is dirty customers may take their
money elsewhere. Ninety-nine percent of U.S. customers report that factors such
as unpleasant odors and dirty restrooms and fitting rooms can negatively affect
their shopping experience. In a competitive market, retailers can’t afford to
have a dirty shop.
Shoppers will always prefer a clean
retail store over a dirty one. An establishment that’s not clean can make customers
uncomfortable and cause them to cut their shopping experience short. However,
if a retail store has been properly cleaned and maintained, visitors are more
inclined to continue browsing. And the longer customers spend browsing in a
store, the more likely they are to make a purchase.
So keep your store tidy and
clean to create an inviting environment that is welcoming to guests and stimulates
the shopping process. With increased store traffic around the holidays, focus
on these key areas to create a more positive shopping experience:
Entrances
Establish the right tone the moment
customers walk in the door. Ensure entrances are clean and inviting. Trap
moisture and dirt from shoes with strategically placed floor mats at entrances.
Mats also improve safety for guests by helping prevent slippery puddles from
rain and melted snow. Be sure to clean entrance areas at least daily, if not
several times throughout the day, to ensure a great first impression.
Aisles
Simply sweeping or quickly vacuuming
aisles is usually not enough to keep your product aisles fresh and spotless
during the holiday season. Turn to Clarke’s line of compact auto scrubbers, vacuums, and carpet extractors to efficiently
and effectively clean floors in a single pass.
Fitting rooms
Eighty percent of a customer’s buying
decision happens in the fitting room—a great incentive to keep them spotless.
Don’t make your guests dodge fitting room dust bunnies while trying on clothes.
Vacuum fitting room floors regularly and keep mirrors free of dust and
fingerprints.
Restrooms
Restroom cleanliness can strongly
influence customers’ overall perceptions of your store and products. Create a
cleaning schedule among employees to ensure that bathroom floors, stalls, sinks
and trash receptacle areas are frequently checked and kept sparkly clean.
Aroma
Does your store "smell clean?” Shoppers
can make an assumption about whether a store is clean based on what they smell.
Turn to green cleaning solutions to create a fresh aroma without the harsh
odor of chemicals.
Shopping can be stressful, especially
around the holidays. Focus on keeping these key areas spotless to create an
inviting environment for shoppers this holiday season.
No comments:
Post a Comment