For the past few years, the topic of sustainability and the green movement have taken a back seat to the economy. Even though customers understood the value of being an environmental steward and purchasing with a “green” intent, saving money trumped saving the environment. In other words, a sustainable green message temporarily was lost. The key word is temporary. Leadership in Energy and Environmental Design (LEED)-certified homes, products with the Green Seal of Approval, hybrid and electric automobiles, alternative energy solutions, recycling initiatives, water conservation strategies, among other sustainable solutions, are again making their way back into the news.
Rental houses have an opportunity to take advantage of green in a couple of product areas, including renting floor equipment that is designed to have a minimal impact on the environment. “Green is not a fad,” says Paul Albrecht, national account manager for Clarke Equipment. “The rental market usually follows what has become popular in professional applications. Hospitals and school districts especially are continually buying more products that are green, which means rental houses will likely see an increased demand in the same way.”
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