Nilfisk-Advance recently announced that ongoing efforts to expose
Tennant’s misleading advertising claims regarding the performance of its
ec-H20 technology have resulted in Tennant’s abandonment of those
claims.
Upon launch of its ec-H20 technology, Tennant for years widely boasted
on its website and in its marketing materials that “ec-H20 converts
water into a powerful detergent.” Following the public disclosure of
extensive third-party scientific testing that concluded ec-H20 performs
no better than plain tap water, Tennant modified its advertising claim
to “ec-H20 converts water into a superior cleaning solution.” Recently,
Tennant has even abandoned that claim, and no longer asserts in its
advertising that ec-H20 is a “powerful” or “superior” cleaning solution.
Tennant has not produced any reliable and independent scientific
evidence that proves that its ec-H20 technology cleans floor surfaces
better than plain tap water, or as well as chemical detergents.
Industry critique of Tennant’s false claims first publicly surfaced when
Nilfisk-Advance announced the results of independent testing November 2010, December 2010 and March 2011.
Other industry players also questioned the veracity of Tennant’s
claims, including industry leaders Diversey and Karcher. Karcher, a
German company, has also brought legal action
in Belgium, Germany and the United Kingdom against Tennant alleging
misleading advertising. Those proceedings are pending, and a decision in
the German case is expected in late April 2012.
Read the full release here: http://www.clarkeus.com/aboutus/NewsAndEvents/News/TennantAbandonsec-H20.aspx
Stay tuned for more news about this topic!
Clarke's strategic driving force is not only to be the leading brand in an industry that responds to enhanced facility cleaning strategies, but also to be welcoming to employees, customers and clients. Clarke is a brand of Nilfisk-Advance, Inc.
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